Pinterest

I build and scale global go-to-market and product commercialization organizations that turn search, discovery, and shopping platforms into revenue-generating ad and commerce ecosystems. At Pinterest, I lead global product marketing and operations across ads and shopping products. My teams drive product direction and own GTM strategy, execution, and adoption. We establish product-market-fit requirements to accelerate time to market and revenue. We influence roadmap prioritization through voice-of-customer, competitive/market intelligence, opportunity sizing, and alpha/beta testing programs.

Over 15+ years in product marketing and ads monetization leadership, I’ve:

• Launched industry-first cross-channel media measurement at comScore
• Built and led the first global product marketing org at Amazon Ads, scaling commerce monetization from $2B to $20B+ and growing the team from 3 to 30+ employees.
• Launched and scaled adoption across Amazon Ads entire product suite including Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, Amazon Marketing Cloud, Amazon Freevee (fka IMDb TV/Prime Video), Alexa/Fire TV and more.
• Rebuilt and grew Pinterest's product marketing and operations org from 7 to 70+ employees, guiding the ads product roadmap and scaling revenue from $1.6B to $XB
• Designed global GTM frameworks, measurement and privacy principles, roadmap management tools, pricing/packaging strategies, and advertiser adoption programs that accelerated adoption and revenue growth.
• Partner with retailers, brands, agencies, developers, and ad tech platforms to expand advertiser ecosystems and make commerce ads measurable, effective, and trusted.

I’m excited about building the future of shopping and monetization strategies within AI-driven search and discovery platforms, reshaping how people find and decide what to buy next.

Core specialties: Ads Monetization • Retail Media & E-commerce • Product Marketing Leadership • GTM & Packaging Strategy • Voice of Customer • AI-Enhanced Advertising