SAP

Walldorf, Baden-Wuerttemberg, Germany

Daniela Haldy-Sellmann

SVP, General Manager Energy & Natural Resources Industries

Walldorf, Baden-Wรผrttemberg, Germany

"๐˜๐˜ฏ๐˜ด๐˜ข๐˜ฏ๐˜ช๐˜ต๐˜บ ๐˜ช๐˜ด ๐˜ฅ๐˜ฐ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ด๐˜ข๐˜ฎ๐˜ฆ ๐˜ต๐˜ฉ๐˜ช๐˜ฏ๐˜จ ๐˜ฐ๐˜ท๐˜ฆ๐˜ณ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ฐ๐˜ท๐˜ฆ๐˜ณ ๐˜ข๐˜จ๐˜ข๐˜ช๐˜ฏ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ฆ๐˜น๐˜ฑ๐˜ฆ๐˜ค๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜ฅ๐˜ช๐˜ง๐˜ง๐˜ฆ๐˜ณ๐˜ฆ๐˜ฏ๐˜ต ๐˜ณ๐˜ฆ๐˜ด๐˜ถ๐˜ญ๐˜ต๐˜ด."

Thus, in today’s world change is constant and transformation is more than a business strategy—it’s a mindset. Nowhere is this more apparent than in the Energy and Natural Resources industries, where innovation and disruption go hand in hand.

As SVP and General Manager at SAP SE, I lead a global team of experts and trusted industry advisors who work alongside customers to solve some of the world’s most complex challenges. Our mission is to help organizations in these vital sectors not only navigate complexity—but reimagine their future through technology. Digital transformation is no longer a one-time initiative; it’s the new normal, reshaping how businesses operate, create value, and build a sustainable tomorrow.

But transformation doesn’t happen through technology alone. It starts with people—and with leadership rooted in trust, collaboration, and values. For me, leadership is about behavior, not titles. It’s about listening first, taking responsibility, and leading with integrity—not just authority.

I’ve always enjoyed working in a global context and gained valuable business experience in Denmark, Germany, Austria, the US, and India. I bring that same curiosity and openness into every part of life—professionally and personally. Whether it’s on a bike ride, during a deep dive or in the boardroom, I’m driven by a passion for learning, growth, and discovery - pushing the boundaries and operating outside of my comfort zone.

I believe failure is not a setback but a stepping stone. It builds the resilience and bold thinking needed to thrive in fast-paced environments—and it’s been central to my own journey leading through complexity and change.

    Work History

    Sapura Energy

    13 years, 2 months
    SVP, General Manager Energy & Natural Resources Industries (Utilities, Energy, Chemical,Mill&Mining)
    Jan 2025 - Present
    Global Vice President & Head of Industry Business Unit for Energy and Utilities
    Apr 2022 - Jan 2025
    Head of Customer Advisory Public & Energy
    Jun 2020 - May 2022
    Senior Global Account Manager Daimler AG
    Jul 2018 - Dec 2020
    Account Executive, Discrete Manufacturing Industries
    Mar 2016 - Jun 2018
    Account Executive, Discrete Manufacturing Industries
    Jan 2014 - Feb 2016
    Corporate Communication & Corporate Social Responsibility
    Feb 2013 - Dec 2013

    startsocial e.V.

    5 years, 5 months
    Project Coach and part of Jury (Honorary Post)
    Nov 2020 - Present

    SAP.iO

    2 years, 11 months
    Venture Partner and Start-Up Mentor
    Apr 2021 - Mar 2024

    ESMIG

    2 years, 6 months
    Member of the Executive Committee at ESMIG (Honorary Post)
    Jun 2022 - Dec 2024

    bwcon

    2 years
    Board Member bwcon e.V. (Honorary Post)
    Dec 2021 - Dec 2023

    arecagoodplates

    1 year, 4 months
    Sales Director Germany, Start-Up
    Apr 2011 - Aug 2012
    Executives