OMD APAC

New York, New York, United States

Natalie Bell

CEO, EMEA

London, England, United Kingdom

Proud to be CEO, EMEA for OMD. Globally the largest media network, part of Omnicom, and Cannes Lions Global Media Network of the Year 2025.

Previously I was CEO at MG OMD, one of two OMD agencies in the UK.

During my time at MG OMD I helped to cement MG OMD as

  • Warc’s Best Media Agency in Europe in 2015, 2017, and 2018
  • Campaign's Media Agency of the Year 2018 & 2019, 2024, 2025
  • MediaWeek’s Media Agency of the Year 2019, 2021 and 2024
  • Campaign's Global Media Agency of the Year 2020, 2022 and 2024
  • Media Leader Agency of the Year 2024 and 2025
  • the most awarded media agency in the history of the IPA Effectiveness awards.
  • voted Campaign’s Agency Partner of the Year by our industry partners for 2020, 2021 and 2022, something we hold dear in such challenging years
  • most awarded media agency at 2021, 2022 and 2023’s MediaWeek awards, winning the Grand Prix in 2022 and 2024
  • In 2022 and 2023 Campaign awarded us a 9/9 in its school reports, and an 8/9 in 2024 and 2025 - 4 years with the highest scores
  • listed in Campaign’s Best Places to Work for 5 years
  • Sunday Times Best Places to Work 2023, 2024, 2025.
  • Cannes Gold Lions for Media 2025: Channel Integration for Waitrose Christmas

I am passionate about developing and championing talent, both in the agency and in the wider industry. I was co-chair of Omniwomen UK + Allies in 2019 and 2020 - the Omnicom-wide initiative dedicated to supporting and empowering female talent across Omnicom agencies. I am a proud member of WACL, and sit on the Advertising Association's Front Foot board supporting their work across Talent, Sustainability and Trust. I am a Trustee of NABS, the industry’s charity which aims to advance the mental wellness of everyone in our industry. I sit on the WACL Exec committee and am part of the Future Dreams Breast Cancer Charity gala committee.

I have been honoured to be personally recognised as:

  • twice listed in the Leading the Charge category at Campaign’s Female Frontiers
  • shortlisted in Campaign’s Global Agency Leader of the Year 2021, 2022 and 2023 and winning it in 2024
  • named Top UK Media Leader in Campaign’s review of the year in both 2021 and 2022
  • awarded Mediaweek's Media Leader of the Year in both 2022 and 2023
  • awarded Campaign's UK Media Agency Leader of the Year 2024
  • named on the IPA iList 2024, for contribution to inclusivity
    Work History

    OMD APAC

    0 years, 9 months
    CEO, EMEA
    Jan 2026 - Present

    MG OMD

    18 years
    Chief Executive Officer
    Dec 2020 - Jan 2026
    Managing Director
    Dec 2015 - Dec 2020
    Exec Director, Head of Digital
    Feb 2013 - Dec 2015
    Executive Director, Head of Digital Strategy & Planning
    Aug 2011 - Feb 2013
    Head of Digital Strategy
    Jan 2010 - Aug 2011
    Digital Strategy Director
    Jan 2008 - Jan 2010

    Time Inc. UK

    6 years, 7 months
    Publisher
    May 2001 - Dec 2007